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Data Profiling and Cleansing

Companies that address a wide range of market tend to have a large client base. The base is filled through various channels: branch offices, sales staff and agents, call center operators, online, etc.

Considering the large number of users who enter data into a database and large number of entries, after few years, the folowing usually occurs:

  • Duble entries of the same subjects,
  • Entries in the irregular and non-standard format,
  • Use of various letters types,

and similar, which contributes to database inconsistency and lack of efficient:

  • Searching,
  • Creating a target group,
  • Generating high-quality reports.

In these cases PSTech offers special service of profiling and cleaning of database.

Profiling data aims at providing you with accurate measures of the quality of existing data: mostly used formats during data entry, point to the invalid and non-standard formats (email, personal identification number, tax identification number, company registration number and similar), identification of duplicate entries of the same subjects, and more.

Database cleaning means execution of operations to improve data quality of the database, with the application software with a specially programmed logic to correct non-valid formats (address, ZIP code, city, phone, mobile phone), multiple input data in one field that are separated and transferred to other fields, manual and automatic duplicate merging, customizing data to standards and business rules.

After this process, client gets refined database, with unique entries and properly filled fields. This database can be used later for the introduction of CRM, ERP and other systems. We can install data profiling and cleansing software in your environment, because it’s important to take care about data quality, and we can train your staff so they can maintain data quality periodicaly.

Framework-term profiling and cleansing of relatively large database is up to 45 working days.

 

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